Drafting and composing a questionnaire

By composing a questionnaire about our targeted audience’s film preferences and their cinema habits we should be able to find trends and correlations in our audience. This gives us the potential to produce a film that our audiences are interested in, and that they can relate to. By doing this we are making our audience as wide as possible, and taking into account others issues, views and opinions rather than just taking our own opinions and attitudes into account.
Each of us composed a draft questionnaire, and we were then able to merge them into one complete and final questionnaire. By doing this we were able to spot flaws in each others questions and develop them into good ones. We were also able to come up with varied styles of questions each with their own purpose.
When designing the questionnaire, we had to take into account the wording of the questionnaire making sure we don’t lead or influence the answers, and we had to ensure the answers were appropriate for the type of question being asked. Another problem we were aware of was the idea that we need to be careful when using open questions because they can often be a lot harder to analyse and spot trends. Hopefully we have composed a suitable questionnaire that will enable us to reach our targeted information and so get the necessary information about our audience.
The questionnaire:
Consumer trend questionnaire
About you:
Age:
o Under12
o 12-14
o 15-17
o 18-20
o 21-30
o 31- 40
o 40+
Gender: M / F
Occupation:
If student, what subjects are you currently studying?
________________________________________________________
What is your favourite genre? Tick more than one for subgenre
o Action
o Adventure
o Comedy
o Crime and gangster
o Drama
o Historical
o Horror
o Musical
o Romantic
o Sci-fi
o Thriller
o War
o Western
o Other- please specify ___________________________________________________
What is your favourite film?
________________________________________________________
What character types are in this film?
o Villain
o Hero
o Flirt
o Good Wife/Husband
o Rogue
o Airhead
o The clown
o Popular boy/girl
o Other
Please give an example and the film that this character was in?
Character ________________________________________________________
Film_____________________________________________________
Do you only see films that conform to this genre?
o No I vary my choices
o Yes I only consume films of this genre
o I prefer this genre, but I am happy to view other films
What age classification are you mostly likely to watch?
o U
o PG
o 12A
o 12
o 15
o 18
o R18
How often do you go to the cinema?
o Weekly
o Once every few weeks
o Monthly
o Never- skip next question
Do you prefer to go to the cinema when there are promotional offers on at the cinema? E.g. orange Wednesday
o Yes I only go when there are promotional offers
o No, but I prefer to go when there are offers on
o I am happy to go any time and I am not influenced by these offers
Which do you prefer?
o American films
o British films
o Foreign language films
o Other_______________________________________________
o No preference
Would you be persuaded to make a special effort to see a film if a particular actor/actress was in it?
o Yes I would
o Depends whether I like the look of the film
o No I wouldn’t
If yes, please give an example
________________________________________________________
Do you favour a particular institution? E.g. working title
o Yes
o No
If so, which institution (s)?
o Universal Pictures
o 20th century Fox
o Disney/ Pixar
o Film Four
o DreamWorks
o Other (please specify) ___________________________________________________
Which do you prefer?
o Independent films
o Arthouse films
o Blockbusters
o Other (Please specify)_____________________________________________
How likely are you to purchase a film on DVD/bluray/video?
o Very likely
o Likely
o Unlikely
o Very unlikely
Have you ever downloaded/owned a pirate or illegal film?
o Yes
o No